Through the Fog

Swizz Beats

The word ‘Photography’ is derived from the Greek ‘photos’ for light and ‘graphos’ for drawing.

In other words, the artist at hand here is light. And what photographers essentially do is somehow capture and, at times, manipulate what would otherwise be a straightforward photograph as a means of “creating” an image rather than simply recording it.

Captured above is an artwork by light, recorded and manipulated by yours truly. The incredibly talented Swizz Beatz gave nothing less than a great performance at the 1Malaysia Penang International Charity Drive concert on the 20th of April, 2013.

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The Blue Jeans

Levis

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’.” – Jef I. Richards

During my 3rd semester we were given 5 different advertising campaigns to create. And this was definitely one of the most enjoyable print ads I’ve worked on.

It would be unethical of me to hog all the credit though, one of my brilliant classmates helped me with the photo editing.